Week 5 Questions

Questions follow.

  • Do you still rent at Hollywood Video, or prefer the ‘different’ movies services like Netflix offer. Does their monthly fee take away from their service?

  • Would you buy more music if the price tag was lowered to 17 cents a song? Or would you still find it easier and more convenient to download illegally or check cd’s out from a library?

  • What do you think a fair compromise would be between consumers and producers to end the constant battle over music sharing? Are consumers just fighting back for all of the injustice, or are they in the wrong and ’stealing’ music?

  • How do you feel about the prices of the media available for download online? Do you think that companies would increase profits if the prices were lowered?

  • Do you still buy music or download more?

  • What impact has online stores had on regular retail stores finances?

  • Is Blockbuster online more sucessful now than the old fashioned neighborhood locations?

  • Do you think that regular CD stores will be around in 10 years or will they have completely been outdated by MP3s or someother form of music aquired online?

  • How effective do you feel the “Buyers also bought” concept that Amazon came up with actually is? Do you feel like people actually look at this or are people hyping it up more than it is actually being used?

  • Marketing is becoming a little trickier these days with Tivo and Itunes eliminating ‘old fashioned’ commercials. We have seen the development of pop ups and forced commercials on Internet videos, but soon, those may be eliminated as well. Where do marketers go from here?

  • Do you agree with The Long Tail’s three big lessons? Would you add or subtract anything from their lessons to make a better business plan?

  • Have you ever encountered a transcribed voice mail message system? How did it make you feel?

  • How do you believe the Apple Phone will transform the way we interact with our cell phone and other people?

  • Do you believe interpersonal communication will benefit from technological innovation that decreases the need for face to face meeting and the human voice? If not, do you think it will become a lost art or something reserved for special occasions?

  • The long tail rule says that “the biggest money is in the smallest sales.” If that is true, what currently unexplored business opportunities do you believe exist within that philosophy?

  • As we move further away from mass markets and into niche markets, are our buying habits really changing?

  • Do you find yourself persuaded by the “May we suggest…” tools? Why or why not?

  • Chris Anderson states that, “the industry has a poor sense of what people want” and stores like Walmart and Sam Goody end up carrying music we don’t want and not carrying what we do want. Would money be better spent if stores like Sam Goody focused their efforts to provide a larger variety of music available for online purchase(MP3 or CDs), rather than renting out store space and not providing “what people want?”

  • With stores such as Best Buy and Circuit City in financial troubles, are all entertainment and technology stores going to become obsolete?

  • In the future, is mainstream media still going to have as much impact on society?

  • I argue that the open source software movement is like a market. Do you agree or disagree? Why?

  • These articles make me think of the Google/Amazon movie about the future of media. Do you think that more online stores/companies will start using the preference and feedback resources that Amazon uses?

  • In the movie it talks about preferences in news media. Is that ethical?

  • Should we only educate/show people media on what they are interested/ what their preferences are?

  • Are you persuaded to try something new by the features like Amazon?

  • Do the preferences (similar to Amazon)/ customer feedback and comments help you purchase items online?

  • Explain a time when you were persuaded by feature like Amazon. If this has never happened to you, why do you think that is?

  • So, if a hit is the same as a miss and does not contribute to profitability, then why do we have advertising?

  • Why do we try to make one product better then the other?

  • Will bookstores and CD where houses eventually go out of business because you can buy everything online?

  • How will advertisers eventually take over the web so that we don’t know we are even being advertised to like with television.

  • Will we ever become so lazy as to complete trust computers to find and select what we want. If so, what kind of bidding war would that put with advertisers to get their products as the ones selected, or would advertisers even be needed any more.

  • what is the difference between internetworked markets and intranetworked employees?

  • Is the “voice” of business-such as mission statements etc a bad thing? according to the 1st article- in a few more years they will seem ”contrived and artificial”

  • Who decides when a movie is successful enough to become a Blockbuster hit?

  • Is it realistically possible to think we can (or will ever be allowed to) move away from the economics of scarcity that’s run our world for so long?

  • Don’t collaborative filters make it just as hard to find the really obscure things one might be looking for, as the most popular collaborations get pushed to the top just as the hit song, books, and movies get pushed to the masses?

  • “…it’s more expensive to evaluate than to release…no support, no guarantees, no packaging.” (Anderson) Won’t this mentality potentially start to get us into trouble, if we continue this way of thinking? And how will one know/be able to trust whatever it is they’re receiving in this packaging?

  • What are the costs associated with these new abilities? (Jobs, store closures, etc.?)

  • If consumers’ choices weren’t limited by profit-driven retailers, would the Top-40 still consist of the same bands?

  • Explain the notion of markets, as described by Levine, Locke, Searls & Weinberger.

  • What do you view as the single biggest advantage of online retailers (such as Amazon.com or Netflix)?

  • Has the availability of file sharing and song specific downloads caused consumers to come out of genre-specific demographics? If yes, then has this broaden of musical taste caused consumers to have less appreciation for the craft of musicians/singers/songwriters?

  • What downloads are you willing to pay for and what downloads do you think should be free?

  • If music and movies are having to find a download price that pleases online consumers, should the same price shift be demanded for software such as Windows, Office, Nero or Adobe?

  • Does Amazon get money for suggests certain items to people??

  • Do you think downloading music should be free???

  • If the trend of buying music on-line continues, how long will it before the music industry stops making CD’s all together or will the ever completely stop?

  • Will the need for other stores, such as clothing or grocery stores, ever be replaced completely by the Internet?

  • How does this change affect how all business (meeting, conversations, sales, etc…) is done in the future?

  • It is very important to be a smart consumer, but how do we avoid being persuaded in the wrong direction by these companies?  In other words, how do consumers know which products are worth buying?

  • How do some online companies offer free music downloads, while others, such as Napster and Itunes charge a fee for downloaded shared music?  If it is so easy to download for free, how do companies that charge for their services stay in business?

  • In the “Wired” article, it explains how “Touching the Void” became even more popular than “Into Thin Air” after they were marketed together in book stores and recommended on Amazon.com.  Why is it that people trust these computer-recommendations to make their choices for them?

  • Do you see amazon’s suggested things you might also be interested in buying as an evil ploy to get you to buy more that is really just a detriment or as something beneficial to our society and economy?

  • If you were to write a useful piece of software that could potentially make quite a bit of money, would you make it open source or sell it to make a large profit?

  • Do you think the sharing of movies, music, etc. should be made legal?  How does it compare to the sharing of newspapers, books, etc.?

  • Would corpations benefit from a more human approach to customer service? How should they go about doing this?

  • Should online music be cheaper?

  • If music was cheaper would people be more inclined to purchase there music instead of finding ways to get it free?

  • Could the Manifesto from the first reading actually take form in our life-times? In other words, what is the likelihood that companies will adopt something similar to this, that focuses on trustworthy, personal communication?

  • Will they be forced to, or will they be allowed to get along without it?

  • How long will it be before CD’s stores no longer exist because people simply buy all their music and videos online? What effects will this have economically?

  • How cheap would the products have to get because they will be in such high competition that the prices will just continue to drop lower and lower.

  • Why do lower prices make us feel its not a big deal to purchase it?

  • When prices are higher I think weather or not I even need the product instead of just buying it till it is cheap.  Do we really want all these produces to be so cheap we can just buy them without rationalizing and thinking about if we should really have it?

  • If produces so  much cheaper without the packaging why do people buy so many produce because of the aestitisization of produces?

  • Should everything then be sold without the packaging if our society is so focused on lower prices?

  • What is in the packaging that makes us want to buy it because it looks good or packages “with care”?

  • It seems there should be a fairly rapidly decreasing number of DVDs and CDs sold due to online services that provide them either for rental (in the case of DVD’s) or allow consumers to buy a couple tracks.  I know that I haven’t bought a tangible CD in several years.  What are some of the statistics concerning the decline in movie (from services like Netflix) and CD (from services like iTunes) sales?

  • Number 17 on the list of Theses says, “Companies that assume online markets are the same markets that use to watch their ads on television are kidding themselves”.  What is the actual demographic make up of these audiences?  Does it start with a certain generation and continue to get younger and younger?

  • Why, if the record companies are so worried about iTunes not charging enough for the songs, don’t they make the music available somewhere online for a price that they determine and in the process, eliminate iTunes rights to the music it sells?  It seems that they should practice the 57th theses and let the inevitable happen.

  • There are some mainstream artists that still can’t be found on iTunes, but many lesser known artists are easily found.  What is it that determines if an artist’s music can be sold on iTunes?  Is it up to the artist?  Their record label?  What?

  • With the rapid increase of the online market, how do companies, business’s, website owners, etc., plan on keeping up with also growing but rarely talked about online fraud as well the ability to obtain private information about customers such as credit card numbers and address’s?

  • Are there any companies or marketing campaigns directed at the older generations such as my parents for online shopping?

  • Are Anderson’s statistics about how CD’s and how much certain things need to sell in a retail store realistic?

  • How do you think companies will respond to the public’s inevitable desire for community and expression?

  • As the power continually shifts from the companies to the people, how will rumors proliferate if at all?

  • Will there ever be a time when there is too much power for the people through the Internet?

  • How does Amazon.com “figure out” what to suggest to people shopping online?

  • What would happen if there wasn’t a limit to reaching an audience? Too much demand equals unsatisfied people?

  • What is the highest you would pay for a track or a CD today? Is it increasingly decreasing?


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Posted on April 23, 2007, in Questions. Bookmark the permalink. 1 Comment.

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