Week 5 – Questions

Here are the questions for the week — be sure to check to see if I found or missed your questions! Also, check the linked posts for this week’s highlighted posts:

  1. Amy
    1) How many times have you purchased a book or song online? And, what factors contributed to your decision to purchase your items online, rather than in the store?2.) What are some reasons why communication scholars should NOT study the open source software movement?3.) How will tearing down corporate firewalls that have kept employees in and smart markets out affect the economy?
  2. Anna
    1. How can we as consumers help tear down the wall that divides us and the companies to communicate effectively?2. Why do companies continue to speak in an “alien”-type- of-way to its audience?3. How can the companies build trust with its audience through opening up its sources?
  3. Arielle – no post
  4. Ashley
    1. How would the Internet change if we never had to pay for software and the open-source movement was not existent?
    2. How is the long tail theory a benefit or hindrance for our society?
    3. In what ways could markets as conversations cause problems for Internet as an entity?
  5. Carla
    1. In what ways could the open source movement change how businesses allocate resources?2. Does the resistance in embracing the open source software movement come more from companies wanting to protect their proprietary information or from programmers concerned about earnings potential?

    3. What things would you consider, in deciding whether to choose open source or purchased software?

  6. Catherine
    1. Have you recently experience contact with a company where you felt treated like a number? Did you let them know how you felt and what was their response?2. Have you ever offered advice to a company to improve their customer service or even how they market their product? What was your suggestion and how was it received?

    3. If you were head hunting for a manager to fill a position in your new company, name the top three things you would look for which would secure this person being hired and why you feel that way.

  7. Christine
    1) Does the long tail theory provide too small of a lens in which to conduct business?
    2) As online stores such as Rhapsody and Netflix soar in their success, do you foresee business moving online and shutting down stores altogether?
    3) What are the 95 theses struck you as the most interesting and relevant and why? Did you disagree with any?
  8. Christopher
    What is Sybase? What is your favorite example of “TechnoLatin”? How can a large corporation change its corporate identity to accommodate the personalized market? Are there ways that corporations have tried to infiltrate the peer-to-peer conversations of the market in a deceptive way?
  9. Courtney
    When I think of actual physical locations of record stores or movie rentals, will these types of businesses be obsolete in the next 20 years, because of the companies such as Netflix’s and Rhapsody?


    In the article the Cluetrain Manifesto, within the 95 theses, in number 10 it states that a result, markets are getting smarter, more informed, more organized. Participation in a network market changed people fundamentally. This statement makes me question if this is what it really takes for all people to be involved on a online source of business, or will it just be more approachable for the people who are already involved with technology today?

  10. Dan – no post
  11. Eugene – no post
  12. Gene – no post
  13. Heather
    1) In what ways can society benefit, and maybe already has benefited, from the use of “free” or open source software?2) How has “the Long Tail” offered an increase in the amount and types of media, music and other entertainments available to consumers?

    3) What are some reasons “misses” in the music world often make as much money as “hits” when these songs are being purchased online?

  14. Jay
    1)  How will the role of public relations for smaller companies evolve in the next decade?

    2)  In what way can we bring consumerism back to the time when companies were more personal in selling us their products?  Is it practical; why or why not?

  15. Jenn

    1. How should retailers select the entertainment they sell?

    2. What is the benefit of Internet-based stores, like Netflix, offering movies “Instantly available” for download on a PC?

    3. How many people prefer to shop online versus in regular stores?

  16. Jess
    Doesn’t it make more sense to use these online markets to purchase items since you are guaranteed to find it online and not always guaranteed to find it in the actual company store?Do you go out to rent videos or are you a consumer of Netflix? Is there a reason why you are either one? Convenience (netflix), don’t watch movies that often (blockbuster / other video stores)

    Are there any downfalls to this online market? It may be easy to browse and purchase items but what about receiving items (shipping)?

  17. John
    1. Where do you see the impact of social network in the market place 20 years from now?2. What is the difference between network marketing and social networking?

    3. How do we account for bloggers that are paid by major corporations to post positive recommendations about a certain product?

  18. Jonathan
    1. What are some current communication industries that might be made useless by the open-ended tools available online?2. How is technological jargon spilling into our everyday lives? (Hint: At work on Friday I spent an entire afternoon listening to a heated conversation about HDTV pixellation as two co-workers argued over whose house at which to hold the Super Bowl party…) How does this relate to information overload?

    3. How has your life been influenced by the recommendations and feedback you’ve received from complete strangers online?

  19. Josh
    1. Google’s Android brings the open-source platform to mobile phones. How will Android challenge Apple’s iPhone?
    2. Microsoft recently offered an unsolicited $44.6 billion bid to purchase Yahoo. How does this illustrate a shift of their thinking towards open-source technology?
    3. How would Microsoft remain profitable if they were to move more from a closed-source to an open-source platform?
  20. Kendahl
    1. How do you feel about the open software movement? Have you had any experiences with the current software industry that have influenced your position on the OSM? How?2. How successful do you feel the open software movement has been and will be?

    3. How have huge corporations like Microsoft and Apple had an influence on the success of the open software movement? Either in a positive or negative way?

  21. Lee Ann
    What are some other economic outcomes of free software not mentioned by Stallman?What is the projected outlook for physical business, say Blockbuster, when considering niche markets and the internet? Can they overcome this type of competitor? If so, how?

    Are some consumers disadvantaged by online markets? If so, why?

  22. Lisa
    #1 Will there be a need for a Marketing professions in the future if businesses’ success is run by online word of mouth?
    #2 Will the overall percentage of profits businesses make start going down as consumers become more privy to business practices and product knowledge on their own?
    #3 What “gimmicks” will be left for companies to use on potential consumers in the future being predicted by The Long Tail?
  23. Liz

    How much influence do you think advertising has on what you purchase?

    Would you rather buy a book online or in a book store? Why?

    Have you personally found something online you never would have otherwise? What was it?

  24. Maggie
    1. With the success of open source software, what is the fate of products such as Microsoft Office?
    2. Aside from cost, what are your reasons for choosing an open source program over a restricted program (vis versa)?
    3. If you worked for Microsoft, how would you view open source software?
  25. Marianic
    1. How can we differentiate that certain recommendation is not coming from the company itself?2. Are we willing to save little more compared to the time we spend to search for the best price? Is there any solution for it?

    3. How online market will affect off line market? In what way online market loose from off line market?

  26. Marilyn – no post
  27. Matt
    Why are companies so reluctant to jump on board the user-driven revolution?

    What kind of programs would you like to see in the future?

    Transparency is a concept that is affecting each of us. How does it affect you?

  28. Nick
    1. will the availability of alternative media eventually get exploited and turn mainstream?
    2. Will the amount of media entertainment available online eventually wipe out movie theaters and box office hits?
    3. If the open source software movements continues on the track it is on, how will all the software be shared in the future with artistic rights in mind?
  29. Sheila
    1. In the future are major software corporations like Microsoft going to be obsolete? Are people turning away from proprietary giants because there has been a change in consumer attitudes?2. Are software developers becoming more consumer concerned? Are they realizing that they need to listen to the “human voice” and empower people by allowing for the production of what people really want?

    3. Is Microsoft doing enough to allow for expansion into a more “open” technological society?

  30. Shelly
    1) What are the main differences in the world of scarcity versus the world of abundance?2) What are some of the ways in which companies could embrace the new, seemingly endless new markets versus the old school market of a 10 mile radius?

    3) How do you feel this new-age market could expand on from music and movies to other goods? Goods produced from companies like Nike or Pepsi for example.

  31. Steph – no post
  32. Sung – no post
  33. Tarja – no?s
  34. Tyler
    – How has the notion that “popularity no longer has a monopoly on profitability” been shaped by the age of the Internet?

    – How could the “Long Tail” lead to information overload?

      What channel/source of relevant knowledge provided via the internet is most valuable to you and why?

  35. Yvonne
    1. What will happen to the Barnes & Noble’s, the Borders bookstores, or the Blockbuster video stores when more people switch to iTunes, Amazon.com or Netflix?
    2. How could the open source software movement be further improved?
    3. How could Long Tails change the odds of new products breaking through and penetrating the market?
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Posted on February 4, 2008, in Questions. Bookmark the permalink. Leave a comment.

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