NYT Emphasizes MultiMedia

The New York Times, the most prominent newspaper in the U.S., is responding to structural changes in the media market by emphasizing its online presence and multimedia news coverage. The New York Times, or nytimes.com, changed its motto from “All the news that’s fit to print” to “All the news that’s fit to click”. The New York Times has had to repurpose its brand through its website to become more responsive to the rapidly changing way people read/view their news.

1) Ouellette, D. (2007, November). Web is the new gray. Mediaweek, 17(42), 10,12-13. Retrieved February 10, 2008, from ABI/INFORM Global database. (Document ID: 1389667121).

2) Dunlap, D. The sounds of a newsroom. The New York Times. Retrieved February 10, 2008 from http://www.nytimes.com/2007/06/10/weekinreview/10dunlap.html?_r=1&oref=sloginYork Times.

Tarja – 10 Feb 2008


Posted on March 17, 2008, in Discussion Leader. Bookmark the permalink. Leave a comment.

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