Heather: Online Commerce and Seller Reputation…

The article I found discussing online commerce is entitled Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay and was written by Mikhail I. Melnik and James Alm. This article is a study conducted to determine whether or not sellers’ reputations affect a buyer’s eagerness to purchase goods from them online. They looked specifically at the purchasing of coins on eBay. They also looked at other variables that might effect the purchasing of items, such as “the presence or absence of visual scans of the coin” and “certification of the coin’s quality by a credible third party” (Melnik & Alm 2005).

Melnik, M., Alm J. (2005). Seller reputation, information signals, and prices for heterogeneous coins on eBay. Southern Economic Journal, 72(2), 305. Retrieved February 23, 2008, from ABI/INFORM Global database.

*PowerPoint

*YouTube Video: eBay ratings: largely positive records and negative feedback

Original Link

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Posted on March 19, 2008, in Discussion Leader. Bookmark the permalink. Leave a comment.

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