Week 5 – Questions
Here are your questions.
-If Apple and Microsoft decided to follow the open source software requirements, how would their revenue and/or brand be affected?
-As consumers, we have been able to take the upper hand in the marketplace with the development of the internet making that possible. In what instance could this power be taken away again? Is it even possible?
-In what ways could we further improve the communication between producer and consumer?
1) What are some items you have found by following links to an item you were originally searching for?
2) What do you see as being some downfalls for this type of marketing?
3) What is the most annoying form of marketing?
1.How do you make a decision on what to buy online? What would consumers gain from buying online versus in person?
2.What are some ways open-source technology and communication affect your life?
3.What are some of the innovative pitfalls of open-source?
1. Stallman writes, “The purchaser of software must choose between friendship and obeying the law. Naturally, many decide that friendship is more important. But those who believe in law often do not feel at ease with either choice.” Have you ever encountered such a situation or heard of someone who has? What happened?
2. Consider the statement: “When there is a deliberate choice to restrict, the harmful consequences are deliberate destruction.” Provide an example when the opposite of this is true.
3. Stallman talks of The Golden Rule a few times in the article. Early-on, he writes, “I consider that the golden rule requires that if I like a program I must share it with other people who like it.” How have you experienced The Golden Rule in your digital life?
1. What are some companies that have admirable “positioning”? How would you define these positions? How did these companies establish their reputation?
2. What kind of products are unlikely to sell without positive reviews or testimonials? For what kind of products is this “word-of-web” less important? Why is this the case?
3. How do you think a song’s fair market price should be established?
4. Which is more fun, a Ducati or a BMW? (KEG -> LOL! It depends!)
1. How can marketers put limits to open source and make money in the process?
2. If stores started to close because of the competition with the Internet sales, what are some ways that this change would be difficult to adjust to if any?
3. With this new media, what are some ways that were better in the past that you can incorporate in this advance technology to help others communicate better over the Internet?
Describe what Clutrain calles the “Anti-Conversation”. Do you agree? Why or why not?Why do you think Amazon.com is mentioned in both articles?
One of the six clues that a company is having an identity crisis was, “Is the company able to admit a mistake? Can employees admit they disagree with management decisions or the latest marketing mantra? Or must they always explain why everything is perfect in this, the best of all possible companies?
How does this tie into our current economic situation?
1. In an open-source enviroment, what are some creative ways for developers and artists to make money?
2. If companies do adopt the “long tail” approach to distributing media but also offer an unlimited subscription price (lets say $9.99) how are these companies able to profit if they pay .65/track to the record label?
3. In what ways does an open-source enviroment promote further advancement? How does it inhibit this process?
1) How do you see open-source software affecting the industry and specifically Microsoft in the next 20 years?
2) How can open-source software companies make a profit without price gouging and monopolizing the market?
3) How effective can the “long-tail” concept be in the software industry?
1. How do you feel about the evolution of marketing?
2. Is it a good or a bad thing and if so, how?
3. What do you see happening in the future of marketing with the continuous evolution of Internet?
- What are the limits to the application of open source?
- What effects could the application of open source on the current business models have on business or economy?
- Why would there be hesitation or opposition to this movement?
- Jamie – no Q
Q1 – What are some ways in which the Internet is medium of a valuable communication?
Q2 – How can we make contributions toward transforming our advertising culture into a conversation culture?
Q3 – How can an open market society and capitalism flourish simultaneously?
(1) Chris Anderson mentions the concept of “the psychological value of convenience.” What tasks in your life would be more convenient if it were digitized?
(2) The Internet is seen as a democratizing medium. How does that concept relate to the hierarchy of consumer and producer?
(3)How will the “a la carte” method of buying music put pressure on music artists?
1. How could the Long Tail lead to an improvement in our society’s level of culture?
2. In what kinds of “market conversations” do you participate?
3. What “non-hit” books, movies or music have you discovered through Amazon.com, Netflix, Rhapsody, etc.?
– How can the American Financial Industry benefit from utilizing the “Long Tail” approach?
– Why do you think American companies have resisted changing in the new digital society?
– How does a customer concern to a company like Amazon get resolved versus a company like Barnes and Noble?
- Megan – DL post
1) In what ways have you been affected by new forms of marketing?
2) With the idea of having “everything available (on the internet)” like Anderson suggests, what do you think is the best way for companies like Hollywood Video or For Your Entertainment to stay in business and compete?
3) How has the internet affected your methods of shopping?
1. How are web services or “cloud” computing affecting your computer use?
2. With all the big breakthroughs described in The Long Tail, why has online grocery shopping not made it big?
3. “Customers who bought this also bought…” “Similar Artists” “You Might Like…” How much does filtering and suggestion influence your viewing and /or purchasing decisions?
1. If everything was custom to our likings, what is the weakness if it was meant for us?
2. What are the biggest drawbacks that you can think of in the open source market?
3. How has the open source market affected the way your advancement in technology positively or negatively?
- What does a business model that supports the open source software movement look like? Is there one?
- What does the truth/expertise look like in a world where knowledge and information is democratized?
- What would be the biggest impact of entirely open source software development and trade?
1. Why do you think that free open source operating systems (such as Linux or Ubuntu) have failed to reach mass market adoption? (By mass market, I mean outside of techie circles.)
2. What are the limits or constraints of the open source software movement?
3. How can corporations and open source groups that perform the same functions (e.g. Microsoft Office and Open Office) peacefully coexist?
1) How many open source peices of software do you use on a regular basis? Would you ever pay for them if suddenly required to in order to keep using them?2) What types of advertising to you respond to most positively? Negatively? What media channels do they come through? Web, TV, Radio, Magazines, ETC.3) If allowed to honestly critique your employeers marketing and advertising techniques what would you say, and what results would you expect?
1. What are some things in your life in which you divert from the mainstream? It could be something as simple as going to your local farmer’s market for apples rather then Safeway or Whole Foods.
2. Alot of my skepticism about OSS is how this article was written, how could OSS be marketed better?
3. What is your most trusted computer program (and why)?
1. How will marketers adapt to such divergent generational tastes in messaging and tone – especially in the on line world?
2. Since I didn’t touch on it in the post: As piracy channels improve (from napster to Kazaa to bit torrent now) why will people spend money on media when they will be able to get high quality copies for free?
3. Also from the wired.com article: As we move forward and are able to be more technologically isolated, what will pop culture degenerate into as we rely more and more on corporate algorithms telling us “what we might also like?
– Isn’t amazon’s “you might also like” feature great though? Not all this stuff is evil. But, I think I’ve paid thousands in “you might also like” taxes over the last few years.
– What are some of the ways that you see your utilization of the internet improving other people’s usability of the same?
– If we could ‘open source’ our lives, say by maintaining a virtual repository of feedback on and suggestions for how we live our lives (as an individual) what would the impacts be?
What would your contribution to a manifesto on the future of the internet be?
- Ted – DL post
– How would open source software change the market place and how we communicate?
– In what ways can companies make money, if the customers are in control?
– Human interactions between the seller and buyer are changing dramatically with online shopper, but how has the communication stayed the same?
1. Does anyone really take the cluetrain manifesto seriously? How do you justify some of its outrageous theses?
2. How has your acquisition of music and movies changed over the last 5-10 years?
3. The cluetrain manifesto argues to change how our entire capitalistic market and society works. Is this necessary? What is so wrong with capitalism in the first place?