We are Journalists
The statement that communication is arbitrary is applicable when referring to the term “journalism”, or the lifeblood of the news. You could consider a journalist as a person that regularly summarizes pertinent (and factual) information to the public in a professional manner. The word professional can have different meanings for different people, so there can be possible discrepancy between individual understanding of what a journalist is. “The Interaction Between Technologies and Society: Lessons Learnt From 160 Years of Online News Service” challenges preconceived notions of the term “online news” and supports the theory that demand of a digital characteristic will decide direction not technical feasibility.
There are a very small amount of technologically incapable people in our society that do not participate in the mutual the sharing of information. Albeit a lot of the information can be unimportant to 99% of the other contributors but there is also a substantial bulk of media, ideas, and publishing occurring that is pertinent, convincing, and free. The ease of distributing data today is remarkable, if a media file happens to stimulate the senses or contain desired information, there is no stopping a neural circuitry of distribution. This is a fairly recent ability, and media outlets that operate using traditional methods are in trouble because of it. This holds true for news. The struggle to stay above water is a losing battle for those not masterminds of multi-media, because those are the true deciders what will be seen and heard on this behemoth of an information network.