Non-profit Organizations and Politics
The article I examined looked into the internet and how it impacts the democratic process. The article is interested in investigating about what if any impact the internet has had on non-profit organizations and the way they focus and think when it comes to their organizations. The research stems from the fact that although the internet is a social tool it has not really been utilized when it comes to political and social change.
The research investigated a wide variety of different non-profit organization from the United States. The researcher looked at both creators of non-profit organizations content and people associated with the non-profit organizations. The results found that 90.7% of non-profit organization were online and had their own website. The results also found that online non-profit’s creators stated their main reason for going online was to educate their members and not promote them, which is usually thought to be the main reason why organizations go online. However, when the research looked into the members in these different organizations it was surprising to find that the members rarely went online for research or to even visit the websites on a regular basis. So, there is a definite disconnect from the people creating the content and the people actually utilizing the content.
This article was related to this week’s readings because both articles addressed how people interact with the internet when it comes to politics. This entire article was addressing the way in which organization create their content and why they do and how people react to the content put out by these organizations. I think this article did a really good job addressing how politics have not yet really begun playing a dominate role when it comes to the internet. But, they are continuing to play a larger and larger role on the internet and their impact in the future could be big. As long as organizations and members get on the same page and have the same agenda’s.
Kenix, LJ. (2008). The internet as a tool for democracy? a survey of non-profit internet decision-makers and web users. First Monday, 13(7), 1. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2124/1984